Hi there, I’m Haydee …

It was a defining moment as a Lóreal intern, in an executive boardroom, when I threw away a once-in-a-lifetime opportunity.

After that day, I embarked on a journey to find “What makes people succesful?”  I researched, studied, and networked with people of various cultures and diversity.  I discovered you are not born with a “Success” gene but that succesful people know how to INFLUENCE & IMPACT with intention.

I decided to no longer wait for a “seat at the table” but to rather pull up a folding chair by applying  my new found skills.  Four years later, I became the youngest Marketing Manager of the world’s no. 1 cosmetic brand.

Everyday, I meet leaders and team members who have no idea how to use their Influence & Impact to achieve their goals. What wasted potential both for them and their organizations!

If you want to Ignite the Influence & Impact your  leaders have, connect with me here.

I’m obsessed with helping people  increase their Influence & Impact so they are “Packaged for Success”.

Why, you might ask?

For 28 years, I’ve researched and worked with people that “oozed” Influence & Impact.

You know who I’m talking about? That person who walks into a room and their presence captivates you?

And when they speak, they have you hanging on their every word.
I discovered that successful people are not born with a success gene. They learn and implement certain skills to be able to Influence & Impact.

I’ve taught these skills to thousands of leaders and their team members. The Packaged for Success signature program has been implemented in hundreds of Fortune 500 companies.

Together with my team, I’ve also been privileged to coach celebrities, 14 pageant winners, Miss World 2014 and Miss Universe 2018.

I’ve also had the opportunity to own retail and manufacturing businesses. This has provided me with some unique global insights and experience.

I’m proud to say that my “Packaged for Success” book ranked no.1 international Amazon bestseller in 11 categories!

Every day I thank God for the abundance and miracles he has showered me with. Starting with my AWESOME husband Nic, Andrea (11), and (busy, but delightful 4-year-old twins) Gia and Nic Jnr. Today, I live my dream lifestyle in the Temecula wine region of Southern California.

If you want to know more…(this is the boring stuff)

✦ My 2nd greatest achievement is seeing my ‘Packaged for Success” book rank no.1 International Amazon bestseller in 11 categories!
✦  My greatest achievement was giving birth to twins at age 47!
✦  Proud to be a CSP (certified speaking professional) the highest designation a professional speaker can attain internationally (only held by 12% of professional speakers worldwide )- this guarantees my clients the highest level of excellence, eloquence, and expertise.
✦ Founded Haydee Antezana International in 2016 – a corporate and hospitality training consultancy.
✦ Founded Professional Impressions in 1999 – a corporate training consultancy.
✦ Co-authored the book “You’re on stage! Image, etiquette, branding & style.”
✦ Accredited life coach.
✦ Internationally certified Impression Management Specialist and Image Consulting expert.
✦ Marketing executive for 10 years at global cosmetics giants L’Oréal and Lancôme
✦  Bachelor of Commerce degree (majoring in Business Economics and Industrial/ Organisational Psychology) from Nelson Mandela University.
✦ International Honors Diploma in Advertising and Branding.


Founder of Haydee Antezana International and  Professional Impressions – an Impression Management Specialist Haydee has been the Trusted Advisor of thousands of individuals from start ups to teams in FORTUNE 500 companies for over 20 years. Her audiences have ranged from graduates to executive management in the retail, pharmaceutical, financial, professional services, mining industries and government departments. Over the year’s she has coached celebrities and hundreds of pageant winners including Miss World 2014. Her contagious energy, “say it like it is” style, delightful humour, powerful message, engaging and customised presentations result in ROI and ROE (Return on Engagement). After graduating from the Nelson Mandela University with a Bachelor of Commerce degree (majoring in Business Economics and Organizational Psychology) she obtained an International Honors Diploma in Advertising and Branding. For a decade she went on to hold marketing management positions at global cosmetics giants L’Oréal and Lancôme before launching Professional Impressions – an Impression Management Consultancy in 1999. A Certified Coach and Co-Author, in 2014 Haydee was awarded the prestigious CSP (Certified Speaking Professional) accreditation and has served as president of the SA Association of Image Consultants. After streamlining her corporate training business, Haydee has re-located from the bustling metropolis of Johannesburg – South Africa to the wine region of Temecula – Southern California, where she lives her dream lifestyle with her husband and 3 kids (including delightful and busy toddler twins!)

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