I’m Haydee – Keynote Speaker | Workshop Trainer | Twin mum | Recovering Perfectionist.

A defining moment as a 23-year-old Lóreal intern led me to a successful 20-year career as a professional speaker.

On that particular day in an executive boardroom, I decided I would never again throw away a once-in-a-lifetime opportunity like I just had. I made it my life’s mission to find out how to build a “STAND OUT” personal brand. One that would make me visible, credible, and profitable.

I began researching, studying, and networking with successful people. I applied everything I learned so that, one day, I would be…Packaged for Success.

Four years later, I became the youngest marketing manager of the world’s no. 1 cosmetic brand.

I meet individuals daily with brilliant minds and advanced degrees – amazing people but shocking marketers of their own brand. The world will never know them. What wasted potential. I don’t want this for your audience, your team.

The Must-Have Biography (if you want to know the details and have the time.)

Bachelor of Commerce degree (majoring in Business Economics and Industrial/ Organisational Psychology).
International Honors Diploma in Advertising and Branding.
Marketing executive for ten years at global cosmetics giants L’Oréal and Lancôme
Internationally certified Impression Management Specialist and Image Consulting expert.
Founded Professional Impressions in 1999 – an Impression Management consultancy.
On the Board of Advisors of the Professional Women Network (based in the USA).
Co-authored the book “You’re on stage! Image, etiquette, branding & style.”
Past president of APICSA (Association of Professional Image Consultants SA).
CSP (certified speaking professional) the highest designation a professional speaker can attain internationally (only held by 12% of worldwide speakers)
Accredited life coach.
Founder of Haydee Antezana International – a Personal Branding Consultancy.
The ‘Packaged for Success” book ranked no.1 international Amazon bestseller in 11 categories!
Greatest achievement …giving birth to twins at age 47!

I have to admit I’m “obsessed” with Packaging People for Success.

Why, you might ask?  

For 30 years, I’ve researched and worked with successful, powerful personal brands.
You know who I’m talking about? That person who walks into a room and their presence captivates you?
And when they speak, they have you hanging on their every word.
I discovered that successful people are not born with a success gene. They learn and implement certain skills to be Packaged for Success.

For over 20 years, I’ve taught these skills to thousands of professionals and entrepreneurs. The Packaged for Success signature program has been implemented in hundreds of Fortune 500 companies.

Together with my team, I’ve been privileged to coach celebrities, 14 pageant winners, Miss World 2014 and Miss Universe 2018.

Owning a 7-figure personal development consultancy, led me to expand into the retail and manufacturing industries. This has provided me with some unique global insights and experience.

I’m proud to say that my “Packaged for Success” book ranked no.1 international Amazon bestseller in 11 categories!

Every day I thank God for the abundance and miracles he has showered me with. Starting with my AWESOME husband Nic, Andrea (10), and (busy, but delightful 4-year-old twins) Gia and Nic Jnr. Today, I live my dream lifestyle in the Temecula wine region of Southern California.

Haydee Antezana


Founder of Haydee Antezana International and  Professional Impressions – an Impression Management Specialist Haydee has been the Trusted Advisor of thousands of individuals from start ups to teams in FORTUNE 500 companies for over 20 years. Her audiences have ranged from graduates to executive management in the retail, pharmaceutical, financial, professional services, mining industries and government departments. Over the year’s she has coached celebrities and hundreds of pageant winners including Miss World 2014. Her contagious energy, “say it like it is” style, delightful humour, powerful message, engaging and customised presentations result in ROI and ROE (Return on Engagement). After graduating from the Nelson Mandela University with a Bachelor of Commerce degree (majoring in Business Economics and Organizational Psychology) she obtained an International Honors Diploma in Advertising and Branding. For a decade she went on to hold marketing management positions at global cosmetics giants L’Oréal and Lancôme before launching Professional Impressions – an Impression Management Consultancy in 1999. A Certified Coach and Co-Author, in 2014 Haydee was awarded the prestigious CSP (Certified Speaking Professional) accreditation and has served as president of the SA Association of Image Consultants. After streamlining her corporate training business, Haydee has re-located from the bustling metropolis of Johannesburg – South Africa to the wine region of Temecula – Southern California, where she lives her dream lifestyle with her husband and 3 kids (including delightful and busy toddler twins!)

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