Innovation, expansion and differentiation are key to elevate a brand’s identity, heighten awareness, attract new markets and retain existing guests in the very competitive hospitality and gaming industry.

However, in the rush to be ahead of the “game”, many times a simple truth is forgotten: People don’t “buy” new shiny buildings, 4-D video slot machines or exotic wellness packages. People “buy” people they like and trust. Even if you are not in the hospitality industry this article published in the Indian Gaming magazine will provide you with some great tips to ensure you don’t gamble on your future Success…

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